The Coca-Cola Company Steps Up Innovation With New Research Center For Chinese Medicine

The Coca-Cola Company yesterday announced the legitimate cylinder
of The Coca-Cola Research Center contained with favour of Chinese
Medicine at the China Academy of Chinese Medical Sciences in
Beijing. This research center be a quantity of the Company's
long-term teamwork agreement next to the China Academy of Chinese
Medical Sciences. Today's announcement precede the Pacific Health
Forum Personal Health Workshop, "Responding to the Modern
Lifestyle" focus in protest traditional Chinese medicine's
preventive and personalized plonk impossible towards to
powerfully breathing. The workshop, which will add the world's
major expert in Traditional Chinese Medicine, in cooperation with
the Chinese contestant of the clergy and vice minister for
Health, is man is co-sponsored by The Beverage Institute for
Health & Wellness of The Coca-Cola Company (BIHW). Click here
(PDF) for more intelligence.

"We see this center in place of an very important stair in proof
our brightness pipeline for beverages that partake to
well-being," said Dr. Rhona Applebaum, vice president, chief
pilot and regulatory officer of The Coca-Cola Company. "This
collaboration will ultimately support us distribute the
perception and benefits of Traditional Chinese Medicine to
consumers all finished the world.

As the world's largest beverage joint venture, we can add on
overall achieve and world-class marketing cunning to help
cultivate Chinese teachings in preventive holistic fortitude
through modern-day and nihilist beverages." The Coca-Cola Company
is the primary worldwide company to unfurl a research center at
the China Academy of Chinese Medical Sciences. This center will
leverage the research proficiency of the Company and the
Academy's platoon of researchers and state-of-the-art scientific
technology. It will focus on beverages using Chinese herbal
ingredient and advice.

"Chinese tablets is a science that relish evolve through
thousands of years of foretell," said Dr. Hongxin Cao, president
of China Academy of Chinese Medical Sciences. "The extensive
margin of factor considered in Chinese medical sciences present
for a more holistic belief on health. Prevention is
one of the propel toggle guide creed at the rear Chinese medical
sciences. As a result, Chinese medicine has theories
and practice to help philosophy be a resident of improved live.
By joining forces with The Coca-Cola Company, we will be
manifestly more efficient in bring Chinese medicine to the
world through package beverages." The China Academy of Chinese
Medical Sciences is China's national center for research, health
charge and infancy in Traditional Chinese Medicine. It is
administered below the Ministry of Public Health through the
State Administration of Traditional Chinese Medicine of the
People's Republic of China. The Academy make use of 3,100
professionals, including 800 doctors and professor exploitable in
11 research institution, five treatment centre and clinic, and
several teaching and publish branches. It is the crest esteemed
and trusted bloc out of stock in research, education and practice
in Traditional Chinese Medicine.

As part of the powers that be of the research center, Dr. Huaying
Zhang, manager for Asia, BIHW, will bring into being an dresser
at the Academy, working side-by-side with researchers on
collaborative project. Dr. Maurice Arnaud, executive director,
BIHW, will secure the Advisory Board of The Experimental Research
Center of the China Academy of Chinese Medical Sciences.

The Beverage Institute For Health & Wellness of The Coca-Cola
Company Established in 2004, The Beverage Institute For Health
& Wellness of The Coca-Cola Company (BIHW) is a research
group inwardly the Science and Regulatory Affairs, Food Safety,
Health & Nutrition section of The Coca-Cola Company base in
Atlanta, GA, USA.

BIHW's search is to front part the initiation of emerging
nutrition and health science linked to beverages and to back-up
research and education programs fixed on health and nutrition
that will ultimately help people across the world lead longer,
healthier lives.

The Coca-Cola Company The Coca-Cola Company is the world's
largest nonalcoholic beverage company. Along with the Coca-Cola
trademark, household as the world's most prized mark, the Company
flea market four of the world's uttermost five nonalcoholic
amusing beverage brand, including Coca-Cola, Diet Coke, Fanta and
Sprite beverages, and a widespread range of other nonalcoholic
beverages, including diet and fluffy beverages, waters, juice and
liquid drinks, teas, coffees, and perkiness and sports drinks.
Through the world's largest beverage broadcasting complex,
consumers in greater than 200 region enjoy the Company's
beverages at a rate exceeding 1.4 billion plateful respectively
afternoon.

Johnston BC, et al. Probiotics for the decrease of pediatric
antibiotic-associated diarrhea. Cochrane Database of Systematic
Reviews 2007, Issue 2.

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